Most of you reading this now may be thinking that you are nicely set up with your business. Most of you are running it online. That seems to be the way of the future and so it goes; you are on the right page. You have your marketing tools and some of you have been smart enough to rely on others, those you would consider to be the experts in their field. That would be why some of you are quite pleased at the way your website has turned out.
You are pulling in the numbers and not only that; you are attracting the right caliber of viewers and visitors. These are the men and women who will not only be looking in, they will be buying as well. And that is what you want. That is what you set out to achieve. But it remains a whole different ball game if you need to continue to maintain a visible presence far remote from this now-familiar internet environment.
You are the folks who have stores downtown or in the heart of your cities. The busier it is, the more powerful your modest contribution to commerce needs to be. You can do this well today with led outdoor message boards. Never use effervescent lighting anymore. It is a waste of time and money and, as it turns out, it has become a blight on the environment. Not only do your LED lighted boards stand out stronger and brighter, they last a lot longer too.
So when the lights have gone out next door, guess who is still open for business, even late at night. You, of course. And as late as it is, you are still busy. It’s the crowds, you see.